Avid Reading Truth

Truth is a unique thing. It is a statement of what is so. Not what might be or could be. It’s what IS. When encountering the idea of truth, I typically consider phrases like “eternal truth” and events like legal testimony and of course the (ahem) truth declarations we associate with politicians.  We all operate […]


Babies are tough customers

Babies like what they like and while possibly being curious about new things, unless some immediate value is detected, they will pretty much ignore our offerings with a casual wave of the hand. They have no qualms about sharing their disapproval with us. Tough sale! So, how do we get our wee ones to like what WE […]

Read Talk Relax

What’s in a slogan

Just do it!* When you care enough to send the very best.** Share moments. Share life.*** These kinds of short phrases capture and solidify important messages in a single utterance that carries with it a much deeper meaning. They create a lasting, positive impression of the campaign that they represent. We have such things in […]